Anatomy of a Domain
Key things to look for in a domain
- Age, the older the better. Age matters much more if the domain had previous content on it, use the wayback machine at to find out information about this.
- PR is generally a good thing, if the site is 5 or above on an old domain you can link build like a devil.. and that makes getting that #1 spot that much easier.
- Links already coming in do two things, make your site rank well in the SEs and since theres a link, there could be some traffic coming from those spots!
- Sites that are easy to remember allow users to find them no matter where they are. Use pronouncable words, people like onomopoeia words because they sound cool when you say them. If you tell somebody your website address they should write it down without problem. Keep it short and sweet if possible, 10 letters or less is great.
- Of course the domains that are worth big bucks are for common words that people will type directly into their browser, if you see one of these grab it as soon as possible.
Country extensions are great if your doing a website specifically for a country, though its important to remember that if someone types the address directly into the computer they will likely put .com at the end. Many people still dont know that anything other then .com (maybe then know of .net or .org too). Having a country specific domain name could effect you in SE's local search, though at this time it doesn't do too much.
One website in particular that has gone out on a limb as far as domains is del.icio.us they heave succesfully created a website by using a county extension, and a sub domain together. Who would have thought that the domain icio could be so nice. Perhaps the next big site will be something like space.es (spain extension).
