SEO and Stuff

• Navigation should be simple and easy to use, within two-three clicks from the main page you should arrive at your destination page.
• Using keywords within links is important
• If using an image link you must use alt tags
• Avoid flash menu systems, and advanced java links
• Create outgoing links only to sites you think will be beneficial to your customers.
• Less then one hundred outgoing links is good for a small site
• Links within content at keywords can be used to not only improve navigation, but search engine optimization.

Headings

• Use H1 tags as the first header then go down the list to smaller ones, if H1 is too large use CSS to change its style to fit your needs.
• Headings should be used often and contain keywords.

Titles/Domains/Files

• Domains should be simple for the user to remember, www.something-else.com is a good example
• Use –‘s between words. Search engines parse them as spaces, while _ are parsed as nothing.
• Titles should be descriptive and keyword rich, 7 words or less
• Files should be named using –‘s as well

Content

• Content should be created to be unique within the site, and the internet as a whole
• Bolding text doesn’t matter very much if at all.
• Links within content are very helpful
• Headings should be used often
• Regular updates are benificial